Use a Unified Platform
Keeping all your communication and marketing channels unified makes it easy to maintain your image, track the response to your efforts and use the power of analysis tools like SentiMeter .
Create a HashTag
Make it easy to measure the response to your marketing by creating a catchy tag your followers, clients, users and fans can use. Finding the things said about your campaigns becomes simple and accurate when you have something unique to identify.
Anatomy of a Good Hash-tag
Realistic sentiment should matter to you.