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Does sentiment matter?

Emotions make people like things, hate things and most importantly buy things. Without understanding the emotion driving your customers or users you cannot easily collect business intelligence that would help you build your customers next favorite thing.

With the incredible access to information, products and services through new channels, how do you differentiate yourself? Finding out how your competitor's customers feel would be a great place to start. Find out what your competitors are missing and have the data to come out on top.

Consumers are starting to expect brands to understand them enough to personalise and customise products to them in smaller and smaller amounts of time. Keeping your finger on your customers emotive pulse will enable you to make your customers happy faster. Delivering what they truly want when they want it.

Realistic sentiment should matter to you.

Realistic sentiment should matter to you.

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